3D Animation
Product hero film
A cinematic product film built on mood, light and a single confident step.
- Discipline
- 3D Animation
Overview
A short hero film that sells the feeling before the features: golden-hour light on an old-town street, slow camera moves and close details that keep the product at the centre of every frame.
- Concept
- Art direction
- Animation
- Grade
Creative approach
- 01
Reference
Gather references and the feeling the film should create.
- 02
Look development
Light, colour and material studies until every surface reads correctly.
- 03
Camera & motion
Choreograph reveals that guide the eye to what matters.
